There are many opportunities for businesses to advertise in our hospitals.
Advertising within a hospital environment may not be the first place you think of to promote your business, but there are many opportunities which could benefit your company.
The NHS is one of the most trusted, loved, respected and recognised brands in the UK. Hospitals and their staff are at the heart of many communities, performing vital and necessary roles. Every day many people would be exposed to your advertising message and will appreciate your association with the trust.
We serve a catchment of 400,000 people in the Hartlepool, Stockton and parts of County Durham. Every year there are 228,000 outpatient admissions, 99,500 accident and emergency attendances, 3,700 births, 47,000 emergency admissions and 7,200 planned admissions, that’s 385,400 annually. In addition to patients it is estimated that these numbers are swelled by friends and family members, which could mean that over 800,000 visits are made to our hospitals every year, that’s 66,000 people a month. In addition, the trust also employs 5,500 staff, who can be specifically targeted with your message.
Advertising with us will support your local hospitals, NHS staff and benefit patients by improving funding, while generating a positive and cost effective response for your business.
Many brands have recognised the value in advertising in hospitals. They include Brittax, British Heart Foundation, Benecol (Johnson & Johnson), Comfort (Unilever), Nescafe, Corsodyl (GSK), Care UK and NHS 111 to name a few.
The trust offers various media formats, such as posters in high traffic main entrances and waiting areas, online, patient information leaflets and appointment cards, car park lamp posts and tickets, staff magazine, staff wage slips and mini-buses.
When compared to other local media, the trust’s opportunities are very cost effective. Advertising on a large six sheet size poster costs only £63 per week, car park lamp post banners cost just £75 each per month and washroom posters are just £35 per month.*
We would very much like your company to be part of this exciting prospect and would welcome the opportunity to discuss working with you.
*Costs exclude production and VAT. Minimum quantities and periods apply.
Commercial Development Manager